39 / 98
Brand and reputation leadership
Managing our reputation
We measure the strength of our reputation annually through our
corporate Reputation Survey across all markets, with the intent of
measuring how stakeholders perceive our performance in relation
to our competitors and peer companies and track material issues.
The survey is conducted by an independent research company
and invites all our key stakeholders – employees, general public
(our customers and non-customers), regulators, government
officials, key business accounts, the media and NGOs – to provide
their view on our reputation, performance and overall trust in the
Company. Our primary objective is to assess our reputational
standing and proactively identify issues and concerns that affect
stakeholder perceptions.
Strong performance on Reputation Index
Over the past three years, the survey confirmed Vodacom as a
reputational leader in the telecoms sector across all markets.
The latest 2018 results indicate that across all markets we
retained our number one position as a reputational leader in the
telecoms sector with stakeholders rating us higher than our peers
and other non-telecommunications brands.
Vodacom score by country
2018
2017 2016
South Africa
8.0
7.9
7.5
Tanzania
8.0
8.4
7.9
DRC
7.3
7.5
7.6
Mozambique
8.2
8.3
8.3
Lesotho
7.3
8.1
8.4
g
g
South Africa:
We increased our lead as the top-of-mind
reputational leader in the telecoms sector, maintaining our lead
on the second rated operator compared to the previous year.
The findings highlighted the continuing need to focus on the
general public as a stakeholder group.
g
g
Tanzania:
We are the top-of-mind reputation leader in the
country and have a strong lead on reputation amongst telecom
peers. Employees continue to be the biggest driver of our
Reputation Index while we need to work on improving
perceptions amongst the general public, regulators, government
officials and the media.
g
g
DRC:
We increased our position as reputational leader across all
companies and maintained a measurable gap between our
telecoms peers. Overall impression and trust continues to be
highest amongst employees and there have been improvements
amongst the general public and NGOs.
g
g
Mozambique:
We have reclaimed top-of-mind reputational
leadership and maintained our lead over telecoms peers. Overall
impression and trust has improved amongst the general public,
key accounts and NGOs. There has been consistent scores in
perceptions by other stakeholders.
g
g
Lesotho:
We increased our lead as a top-of-mind reputation
leader. Despite this, the research highlighted the need to improve
overall impression and trust across all telecoms companies;
neither us nor our competitor were seen as stand-out performers.
Across all our operations, executive teams proactively manage our
reputation with quarterly meetings that review developed
reputation management plans.
Accelerating socioeconomic transformation
through digital solutions
•
Our Vision 2020 is to be ‘a leading digital
company that empowers a connected society’.
We aim to disrupt through technology, delivering
world-class digital solutions and removing barriers
to access, as we evolve to the gigabit society. By
democratising data, extending the coverage and
quality of our network, facilitating access to smart
devices, and driving pricing transformation with
segmented customer propositions, we are
making an enormous contribution to national
developmental objectives and the global UN
Sustainable Development Goals (UN SDGs).
•
As part of our commitment to accelerating
socioeconomic transformation, we have identified
and prioritised the seven UN SDGs, where we
believe we can have the most meaningful impact.
Following is an overview of some of our initiatives
this year.
Our Strategic Enablers
Good health and wellbeing
g
g
Through our subsidiary, Mezzanine, we have
developed a mobile platform that allows
healthcare professionals to utilise secure mobile
devices to send treatment plans to patients, manage
patients’ medical records and monitor the availability of
dispensary stocks, all in real time.
g
g
Vodacom’s Mum and Baby platform, launched this year as
part of our Siyakha platform, has helped almost one million
subscribers access vital maternal healthcare information,
through free access to videos and SMS covering a range of
health topics.
g
g
In Tanzania, we provide free text messages with maternal
health advice for pregnant women and mothers with
new-borns. In partnership with USAID, we have launched a
network of 100 taxi drivers to respond to toll-free emergency
calls from pregnant women needing to get to hospital, with
the drivers paid using M-Pesa.
g
g
In Lesotho, we are using a text-to-treatment model to get
more HIV-positive pregnant women and children onto
treatment programmes, with M-Pesa facilitating patients’
transport.
g
g
Through the Vodacom Foundation we are a long-standing
supporter of various non-profit organisations in the health
arena.
35
Our business
Our performance
Our governance
Administration