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VodacomVision 2020
We maintain the strength of Vodacom’s purpose-
driven brand and a reputation for promoting social
transformation through:
Driving brand and reputation leadership in all our markets.
Accelerating socioeconomic transformation and
sustainability through digital solutions.
Showing leadership in promoting BEE in South Africa.
Our Brand and Reputation
We are a purpose-
driven brand
cementing our
reputation for
accelerating
socioeconomic
transformation by
empowering the
digital lives of
our customers.
Our goal is to ensure that we build trust with all our
stakeholders, and that Vodacom remains the customer brand
of choice, with a brand that reflects our core purpose:
‘connecting everybody to live a better today, and build a better
tomorrow’. Maintaining a strong purpose-driven brand, and
a deserved reputation for promoting socioeconomic
transformation and sustainability, is a critical enabler of our
Vision 2020 strategy.
Vodacom Brand Refresh
The future is exciting.
Ready?
Since our inception in 1994, the Vodacom brand has become
synonymous with a culture of innovation and partnership,
reflecting our role in accelerating the growth of mobile
connectivity in our markets across Africa. In 2011, we changed
our iconic blue and green brand to align more closely with
Vodafone. This year, we launched a brand refresh programme,
repositioning the brand as part of our Vision 2020 transformation
of Vodacom to a digital company, empowering a connected
society. The brand refresh and our new tagline – ‘The future is
exciting. Ready?’ – reflects the changing nature of our products
and services, clarifies the link between our commercial
objectives and social purpose, and unites us behind a single,
simple vision of what Vodacom is, and what we can be.
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Vodacom Group Limited
Integrated report for the year ended 31 March 2018