55 / 98
Lesotho
2018
2017
Revenue (Rm)
1 255
1 116
EBIT (Rm)
475
426
Customers
1
(thousand)
1 366
1 468
Data customers
2
(thousand)
673
549
MOU per month
4
86
82
Total ARPU
5
(rand per month)
70
61
Number of employees
209
207
NPS (position relative to competitors)
1st
1st
Customer market share
#1
#1
Vodacom Lesotho continued its strong growth momentum,
increasing revenue by 12.5%, supported by strong growth in
voice and data revenue.
Data revenue increased 25.1%, supported by a 22.6% increase in
data customers to 673 000 and a 53% increase in megabyte used
per customer, arising from our device strategy of providing
customers with access to better low-cost smart devices. Data
revenue growth was achieved despite the 29.4% decrease in price
per megabyte, in line with our commitment to reduce the cost to
communicate.
M-Pesa remains a strong growth area with revenue increasing by
43.5% attributed to a 24.0% increase in M-Pesa customers and a
>40% growth in most ecosystem products, including pay bill
transactions and airtime purchases.
EBIT increased 11.5% supported by strong revenue growth and
key focus on cost savings on commissions paid, through our
‘Fit for growth’ initiatives.
Looking ahead, data monetisation remains a key priority. We have
invested heavily on our customer value management systems and
are utilising these systems to provide further value through
‘Just 4 You’. Our recently launched NXT LVL youth proposition is
expected to drive uptake into this data-centric segment. We are
looking to make a bigger play on content driven in part by locally
produced content and live events. We continue to focus on the
M-Pesa ecosystem expansion with the launch of the financial
services in a phased approach offering group savings and loans, as
well as other exciting offerings planned for the year.
Mozambique
2018
2017
Revenue (MZNm)
17 635
14 641
EBIT (MZNm)
4 158
2 568
Customers
1
(thousand)
6 108
5 146
Data customers
2
(thousand)
3 730
2 280
MOU per month
4
143
121
Total ARPU
5
(rand per month)
51
45
Total ARPU
5
(MZN per month)
241
216
Number of employees
530
485
NPS (position relative to competitors)
1st
2nd
Customer market share
#1
#1
Vodacom Mozambique continued its excellent performance in the
year delivering revenue growth of 20.4% and even stronger EBIT
growth of 61.9%. Voice revenue continued to grow strongly, up
18.5% mainly as a result of the 18.7% increase in customers to
6.1 million as we continued to build on our strong brand, increase
coverage roll-out and drive improved customer experience and
value propositions through our customer value management
activities. All these initiatives enabled us to improve our NPS
performance, ending the year at first position with a 4 point lead.
Data revenue grew 30.6% and data customers increased 63.6% to
3.7 million. Data traffic increased 68.7% as we continue to drive
data uptake through Vodacom-branded smart devices. 50.4% of
our 30-day customers are using smartphones.
M-Pesa revenue more than doubled, supported by the 1.1 million
increase in M-Pesa customers and higher number of transactions
per active customer driven by ecosystem expansion as we added
more services to the M-Pesa platform. 51.0% of our customers are
using M-Pesa.
EBIT growth was supported by the robust revenue contribution,
a stronger metical against all major currencies and implemented
cost-efficiency initiatives to counter inflationary pressures and
high energy costs.
We are in the process of renewing our 2G licence expiring at the
end of August 2018. The Mozambique Council of Ministers has
approved the 800 MHz spectrum auction, which we plan to
participate in; once obtained we would be able to begin the
roll-out of 4G.
In the year ahead, we will concentrate our efforts on increasing
our customer value management activities through segmented
and personalised offerings, collaborate to provide our customers
with more reasons to consume data and drive efficiencies through
the ‘Fit for growth’ cost containment activities.
51
Our business
Our performance
Our governance
Administration