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Service revenue increased by 0.3%, with strong
normalised growth of 7.4%* to R16.8 billion
with pleasing growth in our strategic focus
areas of data and M-Pesa. Reported numbers
have been impacted by the strengthening of
the rand against each country’s currency.
Tanzania continued to execute on its strategy, delivering good revenue and
customer growth despite a highly competitive environment. We have
continued to invest in enhanced registration processes and to suspend
customers until they update personal registration details, as required by law.
Mozambique and Lesotho delivered strong results supported by good
execution in monetising growing demand in data and M-Pesa, while
performance in the DRC has improved as the currency and economic
environment began stabilising in the second half of the year. Our focus on
improving customer experience by addressing points of detraction has resulted
in NPS leadership in all markets, in line with our strategy of providing the best
customer experience.
We added 2.5 million customers for the year, up 8.6% to 32.2 million. This was
supported by good customer growth in the DRC, up 13.8%, recovering to levels
seen prior to the disconnections done in 2016 in compliance with customer
registration requirements, while Mozambique grew customers by 18.7%.
Data revenue grew strongly by 12.0% (18.7%*). We continue to make excellent
progress in meeting the growing demand for data, by expanding our data
networks to new areas and constantly improving the network experience in
high-demand areas such as major towns and cities. We are actively driving
access to more affordable smart devices, especially Vodacom-branded devices
resulting in smartphone adoption rates increasing to 31.9%. Our digital social
media partnerships, as well as bundled offers through ‘Just 4 You’ allowed us to
tailor targeted data propositions to better monetise the data demand, all of
which resulted in an increase of 3.6 million data customers, to 16.6 million, up
27.5%. Data monetisation remains a key focus area in all markets as demand
grows rapidly.
M-Pesa revenue grew strongly by 19.6% (30.4%*) to R2.3 billion, contributing
13.8% of International service revenue. We added 1.8 million customers for the
year, reaching 11.8 million. We continuously add new services to the platform
Our segment performance
International
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Vodacom Group Limited
Integrated report for the year ended 31 March 2018