vodacom-line
Our
strategy
01

Segmented
propositions

We are using digital tools to deepen our understanding of customers’ needs and behaviours, and to develop personalised propositions across consumer segments.

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02

Best customer
experience

In line with our vision of becoming a leading digital company, we are digitising the customer experience to substantially enhance the quality of service we provide, aiming to lead the net promoter score in each of our markets.

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03

Financial
services

Promoting financial inclusion and empowering the lives of our customers through innovative financial services offerings.

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04

Digital content
platforms

We are monetising data in both the Consumer and Enterprise markets by growing our digital music, video and gaming services platforms, developing innovative new opportunities in IoT, strengthening our cloud and security services, and driving our fibre strategy.

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05

Best technology


We have embarked on a transformational journey from a traditional telco to a technology communications company. We are investing in the latest gigabit network technologies and modern digital IT systems as we connect our customers for a better future.

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06

Digital organisation
and culture

Fulfilling our purpose of connecting society today for a better tomorrow requires having a capable and engaged workforce that behaves in a manner that is consistent with Vodacom’s values and code of conduct.

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07

Our brand and
reputation

We are a purpose-led company, guided by an explicit Social Contract: to promote a duty of care to our customers, ensure fairness and inclusivity, and maintain a reputation for responsible leadership and innovation.

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